Rare chez Apple, l’adoption de nouveaux logos
With new logos for Siri and Apple Intelligence, Apple joins OpenAI and others in AI branding that is non-threatening, simple, and non-anthropomorphic https://t.co/lohRXp2fRl
— Capucine Cousin (@Capucine_Cousin) June 17, 2024
Apple has made significant strides in the world of artificial intelligence at its annual Worldwide Developers Conference in Cupertino, California. The company unveiled exciting features and ambitious plans for integrating A.I. technology across its ecosystem of devices, including iPhone, iPad, and Mac. The new AI suite, set to launch in beta this fall, promises to seamlessly integrate advanced AI capabilities while maintaining high standards of privacy.
Apple's Intelligence won't work on 100s of millions of iPhones, but the potential for AI-powered features on future devices is immense https://t.co/lBCHMXbvKw
— Vincent Champain (@vchampain) June 16, 2024
It includes revamped writing tools that offer improvements in language processing and user convenience, such as enhanced language capabilities, advanced communication features, and smart notification management. The suite also introduces new ways for users to express themselves visually, with features like image creation, custom Genmoji, and memory movies. Siri, Apple’s virtual assistant, receives significant upgrades, including a sleek new design, richer language understanding, and the ability to perform complex tasks across multiple apps.
Apple is focused on a much skinnier phone in time for the iPhone 17. It’s also working to make the MacBook Pro & watch thinner. The plan is for the latest iPad to be the start of a new class of devices that are the thinnest/lightest in their categories. https://t.co/ED9BDWgDG4
— Mark Gurman (@markgurman) June 16, 2024
Privacy remains at the core of the new AI suite, with on-device processing and private cloud compute ensuring that personal information remains protected.
Apple’s new AI suite debuts
The technology will initially be available in U.S. English, with compatibility across various devices, including the iPhone 15 Pro Max, iPhone 15 Pro, and M1 or later versions of the MacBook Air and MacBook Pro.
I can’t believe that Apple is paying @OpenAI in “exposure”. 😂https://t.co/P9tdstoYkP
— Kevin Schawinski (@kevinschawinski) June 17, 2024
However, the integration of AI raises questions about Apple’s famous slogan, “What happens on your iPhone stays on your iPhone.” The nature of AI demands some level of data sharing to provide accurate responses, posing a challenge to Apple’s long-standing privacy commitments. The company plans to mitigate concerns by making the software running its datacenters available for third-party verification, ensuring transparency and trust. Despite these assurances, if users don’t trust a company fundamentally, no amount of transparency can alter that perception entirely.
As AI becomes more integrated into everyday technology, balancing innovation with privacy remains a key concern. Apple’s attempts to uphold its privacy ethos in the AI era show the complexity and necessity of this balance. How these trends will evolve remains to be seen as the tech landscape continues to shift.
