Heinz has unveiled the Hum Hum, a groundbreaking device designed to revolutionize how gamers snack while playing. The Hum Hum was launched at the eSports World Cup in Riyadh, Saudi Arabia, the world’s biggest gaming festival. It is a robotic snack dipper that automatically feeds gamers their favorite snacks, allowing them to keep their hands on the controls and their focus on the game.
The device features a mechanical hand that dips snacks into sauces, such as Heinz’s iconic ketchup and delivers them directly to the gamer’s mouth. Research conducted by Heinz revealed that 90% of gamers struggle to eat snacks while playing, and 75% wish they could enjoy their favorite dips without interrupting their gameplay. The Hum Hum addresses this common challenge, ensuring that gamers can indulge in their snacks without missing a beat.
Heinz unveils robotic snack dipper
Passant El Ghannam, Head of Marketing at Kraft Heinz MEA, said, “Hum Hum is our act of love to our gamer consumers’ love for Heinz. It is our gift to the gaming community because every gaming session deserves to be saucy and, of course, uninterrupted.
The Hum Hum is controlled by foot pedals, allowing gamers to activate the dipping and feeding process without taking their hands off the controller.
Future device versions are expected to include voice command recognition and face recognition technology, further enhancing the user experience. The eSports World Cup, held in Riyadh until August 25, features professional gamers competing in various video games with prize pools up to $5 million. The event will conclude with a closing ceremony featuring performances by renowned musicians such as Steve Aoki and Kid Cudi.
With the Hum Hum’s introduction, Heinz is satisfying gamers’ cravings and revolutionizing the gaming experience, ensuring that every session is both saucy and seamless.
