The Norwegian technology startup is organizing a $5 million fundraising event to breathe new life into its brand. With over two-thirds of its equity used up for $3.3 million in funding, the company presents a challenging opportunity for new investors. Despite this, the firm remains hopeful and designed a value proposition that promises security and potential high returns.
One of the key discussions the company is having with potential investors is on equity distribution. By doing so, they are trying to sidestep possible issues like diminishing founder motivation and jeopardizing the startup’s long-term sustainability. It is about striking a balance between short-term profit and long-term growth.
General Partner Leslie Feinzaig expresses concern about this and suggests restructuring equity distribution.
Current startup ownership presents a challenge as investors now overshadow the three founders. Doing so could give the founders empowered financial interests aligned with the company’s mission and objectives.
Making changes to the cap table could be challenging, potentially dissuading future investors. Achieving a well-balanced cap table calls for startups to walk a thin line, demonstrating their potential value without undermining the position of existing investors.
Due to their lessened ownership stakes, founders may leave the company prematurely. This could reduce returns for venture capitalists and funds for early-stage startup investments. Therefore, nurturing enduring relationships with founders is crucial to attracting high-value exits and stimulating investment cycles.
General partner Hunter Walk suggests retaining a ‘normal‘ structure of seed and Series A cap tables. This means founders retain a considerable share of ownership, investors hold a minority stake, and common stocks are allotted to the rest of the team.
