Now that plenty of social media platform options exist, it can be hard to understand all the rules. Some are easy to navigate, while others are confusing for anyone over a certain age. Thankfully, the Facebook business page section is relatively simple to understand.
There are two types of Facebook pages: personal and business. If you want to become a social network influencer, then you need a personal page. If you want to promote your brand, then you need a business page.
Once you set up a Facebook business page, you can then look at the right strategies to grow your brand. This should include creating more traffic to your page, which can involve organic marketing routes as well as the option to buy Facebook views on SocialsUp. Digital marketing works best through multiple avenues, so you should research all your options and decide on a path that will best meet your small business goals.
Why Your Social Media Strategy is So Important
Facebook, as a social media network, is a powerful tool. There are over three billion people around the world who have a Facebook account. So many businesses are taking advantage of this knowledge with real success.
The bottom line is that people spend up to two and a half hours scrolling through their social media news feeds. While you ultimately want to have an online presence over multiple platforms, your marketing efforts will pay off if you start with Facebook.
7 Facebook Marketing Strategies to Help Your Business
If you own a small business, you have little time and money. However, you can use your Facebook business page to increase your sales and the number of repeat customers. Here are seven easy tips to engage with your audience, create interesting content, and cast a wide net for all those potential customers out there.
You can Find Your Target Audience
At the start of any business, you should know your target audience. While there is always the hope that you can make sales to people of all ages and demographics, the reality is that there is a subset of the entire population that is more likely to purchase your goods or services. This audience should be your focus for Facebook marketing.
When you design content or promote it, try to always have your targeted audience in mind. This will help Facebook apply its algorithm so that the users you want to see your posts or videos will see them.
You Can Post Relevant Content
Once you have your audience in mind, you can then create content that will appeal to them. Conversion rates are more likely to improve if you can attract users to your Facebook page who are interested in your services.
Keeping to a regular posting schedule can also help in this endeavor. On a day-to-day basis, you want to link to a relevant article or website that will engage people.
Facebook offers plenty of free marketing tools, including a posting calendar. You can schedule posts up to 30 days in advance, which means you can plan out the whole month without worrying about it. This strategy will allow you to spend more time on your business, which should lead to success.
When you have an online business, you want to link to your website as often as possible. Facebook is like a funnel that draws people in, and then you can post links to sales or new products.
You Can Easily Use Facebook Ads
While social media marketing efforts are best for small businesses with limited budgets, there are plenty of options for those who can afford to spend less and get a larger return.
Ad sets are available through Facebook’s Meta Business Suite. You can determine your budget and see in real-time how effective your advertising is.
You can create new campaigns or use existing campaigns. There are plenty of options, such as promoting the entire Facebook business page, advertising one post, or creating a series of ad sets that combine all of them.
If you are worried about how to draft these ads, Facebook offers free AI-written content that you can review and edit. You can even have slightly different ads with the same links. Then, Facebook will determine which ads connect better and run those.
You Can Experiment with Video Content
There is a reason that TikTok, which specializes in videos that are less than xxx minutes long, is so popular. New research suggests that younger generations much prefer shorter videos to longer ones. There is less of a time commitment, and you can more easily watch videos while waiting for friends or when you’re bored.
Facebook has taken notice, and you can now post videos to your page. These can be links to external sources or original uploaded content.
Creating your own original videos can be overwhelming, but if you view the experience as fun or allow your creative side to shine through, you can put a more positive spin on it. When in doubt, watch content from other businesses, and don’t be afraid to ask for tips from people in your business community.
You Can Create Unique Content
When you start your Facebook business page, you might want to start simple: share funny memes or links to your website. But your content should be unique to really attract new followers and increase traffic.
Captivating visuals will stand out amongst the same posts that are shared hundreds of times. Yes, this will take more time on your part, but it will be worth it.
Because there are so many Facebook pages, having unique content will allow you to keep your followers interested. Unfortunately, loyalty is not that big on social media. If your page is boring, people will look elsewhere.
Fortunately, the Facebook business page is very user-friendly. You can access it through the app or on your desktop. There are no limits on the number of characters in your posts.
You Can Cross-Promote with Instagram
Facebook and Instagram are both owned by the parent company, Meta. This means you can cross-promote in a seamless manner. You can access both sites in one portal instead of worrying about creating content and sticking to a posting schedule for two social media giants.
This process makes networking so much easier. Even though most people have more than one social media account, Facebook and Instagram have slightly different demographics. Older generations use Facebook, while younger people use Instagram more.
And even if someone has both a Facebook and an Instagram account, it is common for a business to share the same content on all platforms, so nobody will think negatively about your digital marketing strategy.
You Can Use Insights and Analytics to See Real-Time Information
In the past, when you paid for an ad, you had to wait days, weeks, or even months to see how effective it was. Now, you can see in real-time how many people view your Facebook posts, click on links to your website, and share your posts. You can also see when you get traffic from your news feed so you can schedule your post or video at the right time.
Your efforts are completely streamlined as you know exactly what is working and what isn’t. This allows you to cater your online content to your current audience. What’s more, is that Facebook analytics are very easy to read. You don’t need a degree in statistics to understand what the numbers mean.
While you shouldn’t obsess about these numbers on a daily basis, you should check in with them weekly. This will give you a broader picture, as it will allow people from all time zones to have the opportunity to connect with your content.
Other Digital Marketing Campaigns
In conjunction with your Facebook business profile, there are other marketing avenues you can pursue. These work best in tandem with your Facebook efforts.
Google Ads
Every online company wants revenue, which is why everyone offers ad opportunities. Google is no exception.
Google Ads usually work in conjunction with a website. You can choose from a number of advertising options with Google, including banner ads, video ads, and search engine ads. Because Google owns YouTube, you can also advertise through this portal.
Google has similar analytics to Facebook. However, if you have a very large following on Facebook, you might not want to diversify. Instead, capitalizing on your large followers will allow you to reach more people on the platform.
Instagram Strategies
As we mentioned earlier, Meta owns both Facebook and Instagram, which streamlines advertising across both platforms.
Instagram has more features than Facebook does, which is both a positive and a negative. While you can use different formats to grow your business, all the options can be a little overwhelming.
You can post videos and pictures to Instagram. You can also post Instagram stories which expire after 24 hours.
LinkedIn was supposed to be the best avenue for working professionals. Unfortunately, it didn’t quite take off as was hoped for. Still, it’s worth creating an account and providing basic information about both your business and your position within it.
LinkedIn is also a useful tool when you want to connect with other people in your industry. If you are just starting out, there is a wealth of information you can access. And, once you become more established, you can pay it forward and look at mentoring possibilities.
Conclusion
If you have an online business, you need to be active on social media. While there are many platforms you can use, Facebook is still the top choice for many. It is easy to use and offers analytics that help you determine the effectiveness of your marketing strategies.
Facebook is used by over three billion people around the world – it is a giant and can be used to effectively grow your online business. Take the time to understand how a Facebook business profile works, and then get started. Play around, have fun, and don’t be afraid to be a little creative.
